CHAMPION PRESENTS: MOMENTUM

 

ROLE:
CREATIVE DIRECTION
CONTENT + EXPERIENTIAL

 

AGENCY:
HIGHSNOBIETY 

 

SUMMARY:

CHAMPION, IN COLLABORATION WITH HIGHSNOBIETY, LAUNCHED A GLOBAL PARTY SERIES SPOTLIGHTING LOCAL INSTITUTIONS DRIVING SUBCULTURE FORWARD. THIS INITIATIVE KICKED OFF DURING LONDON FASHION WEEK WITH MUSIC COLLECTIVE RINSEFM. MERCHANDISE DESIGNED ON CHAMPION BLANKS COMMEMORATED THE EVENT, COMPLEMENTED BY A CAMPAIGN LOOKBOOK SHOT AGAINST HACKNEY’S VIBRANT BACKDROP.

THE SERIES CONTINUED DURING PARIS FASHION WEEK, CELEBRATING THE BLACK AND AFRICAN DIASPORA WITH ABIDJAN’S MUSIC COLLECTIVE, LA SUNDAY. THIS COLLABORATION INCLUDED MERCHANDISE AND A LOOKBOOK CAMPAIGN SHOWCASING THE DIASPORA’S STYLE WITH DRAMATIC COLORS AND VIBRANT STYLING. IT CULMINATED IN A HIGHSNOBIETY-PRODUCED AMAPIANO-THEMED PARTY DURING PARIS FASHION WEEK.

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HIGHSNOBIETY CAPTURED THESE COLLABORATIONS' ESSENCE THROUGH EDITORIAL FEATURES, EXPLORING RINSEFM’S HISTORY AND HIGHLIGHTING THE BLACK DIASPORA’S CULTURAL EXPLOSION.

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ADDITIONAL LINKS:

PFW ANNOUNCEMENT, PFW RECAP, LFW ANNOUNCEMENT, LFW RECAP