NEW BALANCE: THE BALANCING ACT

 

ROLE:
CREATIVE DIRECTION
 

AGENCY:
HIGHSNOBIETY 

 

SUMMARY:

REAFFIRMING THEIR DOMINANCE IN CLASSIC YOUTH CULTURE, NEW BALANCE PARTNERED WITH HIGHSNOBIETY FOR A CAMPAIGN CENTERED ON NEW YORK’S RISING STARS.

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THE CAMPAIGN FOLLOWED EACH TALENT AS THEY NAVIGATED THE CITY, SHARING THEIR AUTHENTIC CONNECTIONS TO THE BRAND, WHAT NEW BALANCE REPRESENTS TO THEM, AND HOW THEY BALANCE HECTIC LIVES WITH PERSONAL HARMONY.

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ADDITIONAL LINKS:

EDITORIAL HUB, MALEIGH ZAN, JUSTN LOPEZ